Spreading the word about Brazilian Jiu Jitsu used to be done in a manner that varies greatly from today’s internet marketing strategies. Jiu Jitsu spread by word of mouth via the testimonials of those who either saw Gracie Challenge VHS tapes, or by those who witnessed the challenges in person. The video below is a prime example of this martial arts propagation methodology. In the video Gracie Jiu Jitsu Legend Pedro Sauer shares a bare-knuckle brawl with gargantuan bodybuilder Lance Batchelor. I don’t want to spoil the video for you, but I will tell you that Lance would not be doing any “Mr. Utah” competitions for a few weeks after the fight.
BTW I love the time stamp of 8:56 in the morning. “Wake up fellas. There is a fight to be had today.”
What are some of your favorite Gracie Challenge videos?